Sustainable Supply Chain Practices: Benefits and Challenges in the Middle East

Abstract

There is a significance of sustainable supply chain practices (SSCM) have a significant role in reducing environmental impacts. In this case, it enhances brand reputation by facilitating operational profitability. In this case, emerging technologies such as IoT, AI, and blockchain have a significant role in optimising supply chains. The study highlights the critical role of governments and regulatory bodies in developing SSCM practices through policies, frameworks, and incentives like tax benefits. However, challenges such as high costs of advanced technology, lack of sustainability awareness, and inadequate infrastructure hinder adoption. For the research, primary data collection was collected through semi-structured interviews with employees in Middle Eastern industries. It is found that effective regulatory frameworks and incentives facilitate sustainable supply chains which also improve resource efficiency. Sustainable practices like waste reduction and energy-efficient solutions provide significant environmental, economic, and social benefits that achieve global sustainability goals. However, economic and technological challenges are highlighted which emphasize the need for financial incentives, public-private partnerships, technological access, and employee skill development.