A Study of Revitalizing and Protecting Historical Sites in Al Ahsa for Tourism to Achieve Saudi Vision 2030

Abstract

This study investigates the revitalization and preservation of historical sites in Al Ahsa, Saudi Arabia, to promote heritage tourism and support the goals of Saudi Vision 2030. It also highlights the vital role of local community engagement in preserving and revitalizing historical sites. The study focuses on three main areas: (1) how the social and economic benefits of these sites can stimulate local engagement; (2) factors that contribute to declining visitation rates; and (3) community attitudes, behaviours, and motivations toward heritage conservation. Using semi-structured interviews with heritage and tourism sector officials and opinion polls of Al Ahsa residents, the findings reveal a generational gap: younger residents show less interest in historical sites than older residents, who have deeper cultural and historical ties. The study suggests that enhancing economic opportunities associated with these sites could attract younger people to participate in their preservation, while older residents are more motivated by cultural pride. In addition, poor marketing, inadequate facilities, and limited services were identified as significant barriers to increasing visitor numbers. These insights underscore the need for comprehensive strategies that balance economic development with heritage preservation, enhance community engagement, and improve infrastructure to ensure sustainable tourism growth. The study findings contribute to understanding how Al Ahsa’s historical sites can be leveraged to enhance local identity, pride, and economic growth, which aligns with the broader goals of Saudi Vision 2030.