FACTORS AFFECTING THE EFFECTIVENESS OF CUASE-RELATED MARKETING CAMPAIGN: MODERATING EFFECT OF SPONSOR-CAUSE CONGRUENCE

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dc.contributor.advisorDr. Hani Aldmour,Prof.
dc.contributor.authorSHAHD MOHAMMAD A ALMDNI
dc.date2015
dc.date2015-03-06 06:04:00.153
dc.date.accessioned2022-05-19T16:49:53Z
dc.date.available2022-05-19T16:49:53Z
dc.degree.departmentDr. Hani Aldmour,Prof.
dc.identifier.other22703
dc.identifier.urihttps://drepo.sdl.edu.sa/handle/20.500.14154/15423
dc.publisherSaudi Digital Library
dc.titleFACTORS AFFECTING THE EFFECTIVENESS OF CUASE-RELATED MARKETING CAMPAIGN: MODERATING EFFECT OF SPONSOR-CAUSE CONGRUENCE
dc.typeThesis
sdl.thesis.levelMaster
sdl.thesis.sourceSACM - Jordan

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