To what extent can public relations in Saudi government institutions play a role in enhancing the mental image of the Kingdom‟s Vision 2030 to society?

Abstract

The study aimed to answer the question, which is to what extent can public relations in Saudi government institutions play a role in enhancing the mental image of the Kingdom‟s Vision 2030 to society? To answer that question, the researcher implemented a quantitative method by adopted a survey methodology. Questionnaires were the tool for collecting data as the samples have taken from Saudi society, which included (150) participants and Saudi PR practitioners included (50) participants. The main aim f conduct this research is to go into the PR industry in Saudia Arabia to know its role in enhancing the mental image. The central issue that has been addressed in this study is to investigate PR role in enhancing the 2030 vision mental image for society. The findings of the study PR in Saudi governmental institutions play a significant role in enhancing the mental image of the 2030 Saudi National Vision as the respondents confirmed that. Also, the findings demonstrated that Saudi people have a positive view about 2030 vision as PR in Saudi government institutions play an essential role in tha