Impact of narrative online advertisement on consumer attitude towards a product: case of Saudi consumers
| dc.contributor.advisor | Tawfiq Elahi Sumon | |
| dc.contributor.author | ABDULLAH AWADH H ALMUTAIRI | |
| dc.date | 2015 | |
| dc.date | 2015-08-25 18:07:58.873 | |
| dc.date.accessioned | 2022-05-26T21:56:08Z | |
| dc.date.available | 2022-05-26T21:56:08Z | |
| dc.degree.department | Tawfiq Elahi Sumon | |
| dc.identifier.other | 27111 | |
| dc.identifier.uri | https://drepo.sdl.edu.sa/handle/20.500.14154/34281 | |
| dc.publisher | Saudi Digital Library | |
| dc.title | Impact of narrative online advertisement on consumer attitude towards a product: case of Saudi consumers | |
| dc.type | Thesis | |
| sdl.thesis.level | Master | |
| sdl.thesis.source | SACM - United Kingdom |