THE IMPACT OF SOCIAL MEDIA ON TOURIST BEHAVIOR AND DESTINATION CHOICE: A FOCUS ON MILLENNIALS FROM SAUDI ARABIA

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dc.contributor.advisorVelonaki, Argyro
dc.contributor.authorAbaalola, Haifa
dc.date.accessioned2023-12-21T19:11:20Z
dc.date.available2023-12-21T19:11:20Z
dc.date.issued2023-11-30
dc.description.abstractThis study delves into the transformative impact of social media on the tourism industry, specifically focusing on its influence on Saudi Arabian millennials, a pivotal cohort shaping contemporary travel trends. As Saudi Arabia emerges as a burgeoning tourist destination, understanding the intricate ways in which millennials utilize social media to shape their travel decisions becomes imperative.
dc.format.extent60
dc.identifier.citationMMU Harvard
dc.identifier.urihttps://hdl.handle.net/20.500.14154/70344
dc.language.isoen
dc.publisherSaudi Digital Library
dc.subjectTourism
dc.subjectSaudi Arabia
dc.subjectMillennials
dc.subjectTravel trends
dc.subjectDestination Choice
dc.subjectDestination Marketing
dc.subjectSocial Media
dc.titleTHE IMPACT OF SOCIAL MEDIA ON TOURIST BEHAVIOR AND DESTINATION CHOICE: A FOCUS ON MILLENNIALS FROM SAUDI ARABIA
dc.typeThesis
sdl.degree.departmentBussiness and Law
sdl.degree.disciplineInternational Tourism & Hospitality Management
sdl.degree.grantorManchester Metropolitan University
sdl.degree.nameMaster's Degree

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