Impact of Sustainable supply chain management practices on operational performance

Abstract

The increasing global concerns regarding environmental degradation and social responsibility have prompted businesses to recognise the significance of incorporating sustainability principles into their operations. In this study, we seek to investigate the correlation between sustainable supply chain management (SSCM) practices, operational performance, and competitiveness among Indian corporate organisations. The research involves an in-depth case study analysis of selected Indian companies to scrutinise the implementation and execution of SSCM practices. The researcher used a quantitative methodology that involved data gathering through surveys to analyse the findings. The research reveals that there is a direct relationship between implementing Sustainable Supply Chain Management (SSCM) practices and enhanced operational performance. This positive impact was evident in areas such as increased resource efficiency, minimised wastage, and streamlined operations. Also, the findings indicate that SSCM practices play an essential role in boosting competitiveness by encouraging innovation, enhancing stakeholder relationships, and aligning organisational strategies with market conditions. The case study analysis highlights some significant factors that either aid or hinder the effective implementation of Sustainable Supply Chain Management (SSCM) practices within Indian corporate settings. Regulatory standards, customer expectations, and corporate social responsibility are vital drivers for SSCM adoption. However, limited resources, poor supplier involvement and organisational culture pose potential barriers to successful implementation. This original contribution sheds light on the unique dynamics surrounding sustainable supply chain management (SSCM) implemented by Indian corporations. The results suggest that adopting SSCM not only improves operational efficiency but also enhances competitiveness amid global market conditions. These findings have important implications for policymakers and professionals who should prioritise strategic coordination towards overcoming challenges associated with adopting sustainable supply chain management practices to realise complete advantages.