CONSTRUCTING IDENTITY FROM THE GULF: A MULTIMODAL ANALYSIS OF A FEMALE INSTAGRAM INFLUENCER

Abstract

The rise of social media has transformed the way individuals express their identities, communicate with others, and navigate the complexities of self-representation. In this digital age, Instagram has emerged as a prominent platform for individuals to curate their online personas, providing a glimpse into the multifaceted world of self-presentation and identity construction. Within this evolving landscape, influencers, individuals who have cultivated a substantial following through their content, have a particularly significant role in shaping and reflecting societal norms and expectations.

This research endeavors to explore the intricacies of identity construction in the context of female Instagram influencers based in the Gulf region, a unique cultural and socio-political milieu.

Identity Construction Instagram Influencer Gulf Region Social Media Multimodal Analysis Self-presentation Digital Communication Cultural Identity Gender Identity Traditional vs. Modern Visual Semiotics Discourse Analysis Social Media Content Gender Roles Cultural Influences Female Empowerment Online Identity