Sustainability of Smart Tourism and Enhancing the Tourist Experience: The Case of Riyadh, Saudi Arabia

Abstract

This dissertation draws attention to the significance of smart tourism in Riyadh, Saudi Arabia, as a means of sustaining its tourism and enhancing the tourist experience. This study was designed to contribute to the relevant literature by providing a more comprehensive perspective of the application of smart tourism in Saudi Arabia. Purpose - The aim of this paper was to emphasise the value of applying digital content and material to the tourism and cultural heritage sectors, thereby increasing tourist numbers, improving the tourist experience, and growing the tourist economy. Design/methodology/approach - This paper demonstrates how smart tourism in Riyadh supports sustainable tourism by enhancing the tourist experience via digital means: before, during, and after visits. This approach explored the value of using digital content throughout the tourist experience, evaluating access to digital content and its availability in the city, and discerning how this influences visitors’ decisions. Relevant information and content on Twitter – one of the most commonly used social media platforms in Saudi Arabia – was analysed in depth, as was information from other websites relating to the travel experience in Riyadh, including the Saudi Ministry of Tourism website. The evidence was based on classifying and comparing data obtained by analysing content on Twitter and other sites. Findings - This study found that providing tourists with accessible and accurate information via a single, unique system could considerably improve their experience of visiting Riyadh. Tourists appear to be interested in Saudi culture and the ease of using public transport to experience it, wherein they can purchase tickets and spend a significant proportion of their time. A further interesting finding was that smart tourism would increase tourism revenue. Originality/Value - This study identifies the benefits of smart tourism in Riyadh, Saudi Arabia. It discusses the potential of tourism, in terms of the industry, community, and economy, especially content value; suggesting a smart and creative tourism framework that can enhance the tourist experience.