Direct marketing: A transaction cost based analysis of direct marketing as a channel of distribution in Saudi Arabia. (Ph.D.)
| dc.contributor.author | Ahmed. ALSHUMAIMERI | |
| dc.date | 1998 | |
| dc.date | 2013-10-17 21:06:54.427 | |
| dc.date.accessioned | 2022-05-30T07:05:38Z | |
| dc.date.available | 2022-05-30T07:05:38Z | |
| dc.degree.department | PHD | |
| dc.identifier.other | 17651 | |
| dc.identifier.uri | https://drepo.sdl.edu.sa/handle/20.500.14154/50844 | |
| dc.publisher | Saudi Digital Library | |
| dc.title | Direct marketing: A transaction cost based analysis of direct marketing as a channel of distribution in Saudi Arabia. (Ph.D.) | |
| dc.type | Thesis | |
| sdl.thesis.level | Doctoral | |
| sdl.thesis.source | SACM - United Kingdom |