Use of e-wallets and impulsive buying behavior of women in Saudi Arabia

Abstract

These days, e-wallets play a vital role in e-payment services as they enhance their utility in facilitating the purchase process for the consumer. These wallets have the ability to add the user's bank cards, which reduces the need to carry cash or physical cards, thus contributing to enhancing many benefits for users. Thus, the aim of this thesis is to examine the effect of e-wallets on the impulsive buying behaviour of Saudi women based on technology acceptance model by testing two hypotheses: the effect of perceived usefulness and ease of use of e-wallets on impulsive buying behaviour using the path coefficient. The findings of this study support the proposed hypothesis that perceived usefulness of e-wallets has a positive impact on impulsive buying behaviour; however, the second hypothesis, ease of use, is not supported, because the impact of ease of use of e-wallets on impulsive buying behaviour is determined to be weak and statistically non-significant. The results of this thesis provide practical and theoretical implications, such as the importance of the theoretical model used in this study in addition to recommendations for e-wallet service providers in the Kingdom of Saudi Arabia, focusing on the enhancement of user benefits and the addition of other features that would affect purchasing behaviour.