HORSEMEAT SCANDAL: A CRITICAL ANALYSIS OF HOW TESCO TRIED TO RE-BUILD ITS CUSTOMERS’ TRUST AFTER THE SCANDAL

dc.contributor.advisorChristian Herzig
dc.contributor.authorDEEMAH ABDULAZIZ A ALSAJA
dc.date2013
dc.date2015-03-06 06:04:12.367
dc.date.accessioned2022-05-26T17:23:29Z
dc.date.available2022-05-26T17:23:29Z
dc.degree.departmentChristian Herzig
dc.identifier.other23081
dc.identifier.urihttps://drepo.sdl.edu.sa/handle/20.500.14154/31149
dc.publisherSaudi Digital Library
dc.titleHORSEMEAT SCANDAL: A CRITICAL ANALYSIS OF HOW TESCO TRIED TO RE-BUILD ITS CUSTOMERS’ TRUST AFTER THE SCANDAL
dc.typeThesis
sdl.thesis.levelMaster
sdl.thesis.sourceSACM - United Kingdom

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