Evaluating the Long-Term Impact of Riyadh Season Event on Sustainable Tourism Development within Saudi Arabia's Vision 2030 Framework
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Date
2025
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Journal ISSN
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Publisher
Taylor's
Abstract
According to Vision 2030 for Saudi Arabia, sustainable development and economic diversification depend mostly on tourism. Large-scale entertainment event Riyadh Season is now a main project aiming at drawing guests, fostering cultural interaction, and improving the travel industry. Emphasizing economic impact, cultural transformation, and environmental sustainability, this study uses a quantitative approach to evaluate the long-term implications of Riyadh Season on sustainable tourist development.
By utilizing survey data and secondary sources, this research evaluates how Riyadh Season aligns with Vision 2030’s sustainable tourism objectives. It examines the effectiveness of existing tourism practices, identifies key challenges and opportunities, and suggests strategies for long-term sustainability. The findings aim to provide practical insights for event organizers, businesses, and local communities, ensuring that Riyadh Season continues to support responsible tourism growth while balancing economic, cultural, and environmental priorities.
Description
Purpose:
In line with Saudi Arabia’s Vision 2030, sustainable development and economic diversification heavily rely on the growth of the tourism sector. Riyadh Season, a large-scale entertainment event, serves as a key initiative aimed at attracting visitors, promoting cultural exchange, and enhancing the country’s tourism industry. This study evaluates the long-term impact of Riyadh Season on sustainable tourism development, with a focus on economic impact, cultural transformation, and environmental sustainability.
Design/methodology/approach:
This research adopts a quantitative approach, using survey data and secondary sources to assess how Riyadh Season aligns with Vision 2030’s sustainable tourism objectives. The study analyzes the effectiveness of current tourism practices, identifies key challenges and opportunities, and proposes strategies for ensuring long-term sustainability.
Findings:
he study’s findings provide insights into the economic contributions of Riyadh Season, its role in fostering cultural transformation, and its environmental impact. The results highlight both the strengths and areas for improvement, offering a balanced perspective on the event’s influence on sustainable tourism.
Practical and theoretical implications:
The research offers practical recommendations for event organizers, businesses, and local communities on promoting responsible tourism growth. It also contributes to the theoretical understanding of sustainable tourism by examining the interplay between large-scale events and national development objectives.
Originality: (contributions)
This study provides a unique, data-driven evaluation of Riyadh Season’s long-term impact on sustainable tourism development. By aligning the analysis with Vision 2030’s goals, it offers valuable insights for future event planning and policy formulation.
Keywords
sustainable tourism, cultural transformation, Vision 2030, economic impact, environmental sustainability., Riyadh Season
Citation
APA 7th edition citation