PORTER TRAVEL

Abstract

The thesis aims to identify opportunities and gaps in the travel industry sector to provide recommendations, key insights and consumer mapping to a local travel agency. using data collected from major travel agencies such as Booking.com, Expedia, Airbnb, Trivago, and TripAdvisor. The main goal of the study was to examine the travel industry and give marketing plans and recommendations to a local travel agency on how to join the already large travel industry. To obtain this information, an online market survey was performed, and the following information was examined: annual sales, marketing budget, number of users, and user demographics. In addition, the various or unique features provided by each company were examined. lastly, each company's branding and messaging were assessed to show where the companies are heading. This information was compared to data from local surveys to ensure that the online information is relevant locally. By examining and comparing the data, a marketing plan was composed that contained recommendations and an in-depth understanding of the market size and possible growth opportunities.