Entrepreneurship Project Hajj Care+
No Thumbnail Available
Date
2025
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Saudi Digital Library
Abstract
HajjCare+
Digital health
Wearable device
Mobile application
Real-time health monitoring
Navigation support
Emergency response
Pilgrims
Saudi Vision 2030
Market niche
Description
This report outlines a business proposal for the development and launch of Hajjcare+ which will
feature a wearable device and a mobile application. The product is specifically designed to operate
in a market niche by offering digital health support to pilgrims along with navigation facility to
move easily around the area. The digital health support will comprise of real-time health
monitoring which will be extremely crucial in the extreme hajj environmental conditions.
Moreover, it will provide also provide medical support in case of emergency. The target market
for this device includes pilgrims in general but specifically the elderly or those with chronic health
condition. The second feature of this device would include the navigation support which is a major
point of concern during the hajj season due to the extreme levels of crowd. The navigation support
will not only provide route tracking, or connection with logistics providers but also it will help in
tracking pilgrims in case they get lost in the crowd. This report highlights the stakeholder mapping
whereby the major stakeholders identified are pilgrims, support staff, medical teams, logistics
providers, and regulatory bodies. Furthermore, the report provides a comprehensive SWOT and
PESTLE analysis as part of the micro and macro-economic environment analysis. The report further highlights the business plan, marketing and operations plan. In addition to this, the finances
show a robust business model that will support positive cash flows. Lastly, the report provides the
skills needed for app and device development, sales, marketing, and after-sale consumer support.
Keywords
Hajj Care +
Citation
Harvard