Factors motivating individuals’ decisions to engage in domestic tourism in Saudi Arabia, and encouraging their intension to revisit and recommend it to others.

Abstract

The present thesis focuses on exploring the different Factors motivating individuals’ decisions to engage in domestic tourism in Saudi Arabia and encouraging their intention to revisit and recommend it to others. This is a crucial topic in ensuring that domestic tourism grows throughout the Kingdom. A questionnaire tool was used to collect data. This questionnaire was distributed online, and a total of 252 completed documents were returned. Moreover, Multiregression was used to test the hypotheses, and SPSS software was employed to analyze the data collected. The findings revealed that tourists’ satisfaction is largely impacted by destination image, destination culture, and destination quality, and thus ultimately impacts their future behaviour, such as intentions to revisit and intentions to recommend the destination to others.