Exploring the Impact of Digital Nomadism on Workforce Dynamics: A Study of Generation Z in Saudi Arabia

Abstract

This study explores the impact of digital nomadism on workforce dynamics among Generation Z in Saudi Arabia, a demographic known for its digital proficiency and desire for flexibility. As remote work continues to gain popularity globally, digital nomadism, a lifestyle combining work and travel through technology, has emerged as an attractive option for younger generations. However, despite its global rise, there is limited research on how Generation Z in Saudi Arabia perceives this lifestyle, particularly in relation to their work-life balance, career aspirations, technological proficiency, and the barriers they may face in adopting digital nomadism. The primary aim of this research was to investigate the attitudes of Generation Z individuals in Saudi Arabia toward digital nomadism and assess the factors influencing their likelihood of pursuing this lifestyle. Specifically, the study examined their preferences for work-life balance, their level of technological proficiency, their career expectations, and the perceived financial, cultural, and regulatory barriers hindering the adoption of a digital nomad lifestyle. Using a quantitative research design, data was collected through a structured questionnaire distributed to 122 respondents from Generation Z in Saudi Arabia. Statistical analyses, including Chi-Square, Correlation analysis, Factor Analysis, and Regression Analysis, were conducted to test the study's hypotheses. The findings reveal that while a significant portion of Generation Z in Saudi Arabia expresses interest in digital nomadism, many are still unfamiliar with its practical aspects. Work-life balance emerged as a key factor driving interest in digital nomadism, with many respondents valuing the flexibility it offers. Surprisingly, technological proficiency, although high among respondents, was not a significant predictor of interest in digital nomadism. Financial instability, cultural attitudes, and regulatory barriers were identified as challenges, but they did not significantly deter interest in the lifestyle. This study contributes to the growing body of literature on digital nomadism by offering a localised perspective from Saudi Arabia, a context where cultural and regulatory frameworks present unique challenges. The findings have practical implications for employers, policymakers, and educators in Saudi Arabia, highlighting the need to develop policies that support flexible work arrangements, improve awareness of digital nomadism, and address the legal and cultural barriers to its adoption.