A Critical Evaluation of Marketing Slogans and Its Impact on Organisational Branding: A Case Study of McDonalds (UK).
dc.contributor.author | Mothawi Alqasim | |
dc.date | 2011 | |
dc.date | 2013-10-17 21:04:49.450 | |
dc.date.accessioned | 2022-05-30T07:51:55Z | |
dc.date.available | 2022-05-30T07:51:55Z | |
dc.degree.department | MSc | |
dc.identifier.other | 17525 | |
dc.identifier.uri | https://drepo.sdl.edu.sa/handle/20.500.14154/52363 | |
dc.publisher | Saudi Digital Library | |
dc.title | A Critical Evaluation of Marketing Slogans and Its Impact on Organisational Branding: A Case Study of McDonalds (UK). | |
dc.type | Thesis | |
sdl.thesis.level | Master | |
sdl.thesis.source | SACM - United Kingdom |