comparative study of the framing of COVID-19 by the BBC and Al Arabiya

Abstract

The COVID-19 pandemic required public service media (PSM) outlets to respond swiftly and adapt their communication strategies. This thesis examines how two major PSM organisations—BBC in the UK and Al Arabiya in Saudi Arabia—framed the COVID-19 crisis, focusing on eight key news frames identified in the study: human-interest, vaccination safety/hesitancy, war, commitment and transparency, uncertainty, economic consequences, government handling; criticism vs. firm state control, and authority-centric frames. This thesis uses corpus linguistic analysis (CLA) to assist the framing analysis process, building two corpora from tweets and the attached full news articles on X (formerly Twitter) from both outlets. This method allows for a detailed comparison of how COVID-19 was communicated in the different political, social, and media contexts of the UK and Saudi Arabia. The findings show that BBC’s coverage often highlighted public engagement, transparency, criticism and economic impact, while Al Arabiya focused more on government authority and firm state control. The thesis also tracks how these frames changed over time, noting both similarities and differences between the two outlets. Early coverage in both media focused on uncertainty and health risks but later shifted to issues such as vaccination, economic recovery, and government handling. However, the degree to which each outlet emphasised these frames varied, reflecting the differences in media landscapes and political environments. This change shows how PSM adapted their messages as COVID-19 progressed. This thesis offers new academic contributions by providing fresh insights into the role of PSM in risk communication and how PSM frames health crises and demonstrates the value of integrating CLA with framing analysis. It provides valuable lessons for policymakers on how to effectively manage public health messaging during future global emergencies.