The Role of Sports Events Sponsorship in the Marketing Strategy: A Multiple Case Study Approach
dc.contributor.author | Abdulrahman Bagabas | |
dc.date | 2009 | |
dc.date | 2013-10-17 21:04:16.193 | |
dc.date.accessioned | 2022-05-28T17:04:50Z | |
dc.date.available | 2022-05-28T17:04:50Z | |
dc.degree.department | MSc | |
dc.identifier.other | 17492 | |
dc.identifier.uri | https://drepo.sdl.edu.sa/handle/20.500.14154/37137 | |
dc.publisher | Saudi Digital Library | |
dc.title | The Role of Sports Events Sponsorship in the Marketing Strategy: A Multiple Case Study Approach | |
dc.type | Thesis | |
sdl.thesis.level | Master | |
sdl.thesis.source | SACM - United Kingdom |