An Examination of Sponsored Content Effectiveness in Traditional and Modern Online Newspapers Using the Persuasion Knowledge Mode

dc.contributor.advisor	Leslie Hallam
dc.contributor.author	Bassam Mohammed Alghanim
dc.date	2016
dc.date.accessioned	2022-05-29T11:26:35Z
dc.date.available	2022-05-29T11:26:35Z
dc.degree.department	PSYCHOLOGY OF ADVERTISING
dc.identifier.other	31940
dc.identifier.uri	https://drepo.sdl.edu.sa/handle/20.500.14154/46513
dc.publisher	Saudi Digital Library
dc.title	An Examination of Sponsored Content Effectiveness in Traditional and Modern Online Newspapers Using the Persuasion Knowledge Mode
dc.type	Thesis
sdl.thesis.level	Master
sdl.thesis.source	SACM - United Kingdom

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