Strategic Marketing Management Summative Assessment Pret- Gymshark-Tesla
| dc.contributor.advisor | Wilson, Jonathan | |
| dc.contributor.author | Alhamami, Ahmed | |
| dc.date.accessioned | 2024-11-27T16:36:33Z | |
| dc.date.issued | 2024 | |
| dc.description | This report provides a comprehensive analysis of customer behavior and interactive marketing strategies, focusing on renowned brands such as Gym-shark and Tesla. The study utilizes strategic models like SOSTAC, PESTLE, and SWOT to evaluate the current market situation, set SMART objectives, and offer recommendations to enhance brand interaction with customers. Key findings highlight the importance of understanding customer needs and leveraging digital platforms, such as social media and search engine marketing (SEM), to increase engagement and brand visibility. The report also emphasizes the role of innovative techniques, including user-generated content, loyalty programs, and advanced analytics, in driving customer satisfaction and business growth. Recommendations include implementing the RACE model for structured digital marketing, optimizing customer experiences through data-driven approaches, and integrating sustainable practices to align with consumer values. These strategies aim to foster loyalty, improve competitive positioning, and ensure long-term success in dynamic markets | |
| dc.description.abstract | This report provides a comprehensive analysis of customer behavior and interactive marketing strategies, focusing on renowned brands such as Gymshark and Tesla. The study utilizes strategic models like SOSTAC, PESTLE, and SWOT to evaluate the current market situation, set SMART objectives, and offer recommendations to enhance brand interaction with customers. Key findings highlight the importance of understanding customer needs and leveraging digital platforms, such as social media and search engine marketing (SEM), to increase engagement and brand visibility. The report also emphasizes the role of innovative techniques, including user-generated content, loyalty programs, and advanced analytics, in driving customer satisfaction and business growth. Recommendations include implementing the RACE model for structured digital marketing, optimizing customer experiences through data-driven approaches, and integrating sustainable practices to align with consumer values. These strategies aim to foster loyalty, improve competitive positioning, and ensure long-term success in dynamic markets | |
| dc.format.extent | 53 | |
| dc.identifier.citation | this work follows the Harvard referencing style for citations and references. | |
| dc.identifier.uri | https://hdl.handle.net/20.500.14154/73868 | |
| dc.language.iso | en | |
| dc.publisher | University of East Anglia | |
| dc.subject | • Customer Behavior • Interactive Marketing • Digital Marketing Strategies • SOSTAC Model • PESTLE Analysis • SWOT Analysis • SMART Objectives • Social Media Engagement • Brand Loyalty • Consumer Analytics • RACE Model • Sustainability in Marketing • Search Engine Marketing (SEM) • User-Generated Content (UGC) • Loyalty Program | |
| dc.title | Strategic Marketing Management Summative Assessment Pret- Gymshark-Tesla | |
| dc.type | Thesis | |
| sdl.degree.department | college of Business | |
| sdl.degree.discipline | Marketing | |
| sdl.degree.grantor | University of East Anglia | |
| sdl.degree.name | Master of Marketing |