Bridging the Gap: Understanding the Correlation Between Valuing Low Enviromental Impact Foods and Adopting Sustainable Diets

Abstract

Background: As the environmental concerns of the global food system rise, understanding sustainable food choices is crucial. Based on the Food Choice Process Model, this study examines the value of eco-friendly food purchases and their relation to sustainable diet consumption. Methods: This secondary data analysis utilised a dataset from a survey of 5,796 participants, gauging their views on the importance of low environmental impact food and their recent sustainable dietary behaviours. Demographic factors, including gender, age, working status, and income, were analysed. The study employed statistical methods such as Chi-square tests, Cramer's V, and binary logistic regression to identify relationships and patterns. Results: A notable 63.7% of participants acknowledged the significance of making environmentally conscious food choices. Socio-demographic factors, such as gender, working status, age, and income, emerged as substantial determinants of these environmental views. Behaviours like reducing processed food intake and curtailing food wastage were observed in 34.9% and 33.1% of respondents, respectively. Regression analyses depicted intricate associations between income levels and sustainable behaviours, indicating that higher income often aligns with sustainable food choices. Additionally, statistical evaluations revealed pronounced correlations between environmental perspectives and sustainable dietary habits, with varied effect magnitudes. Discussion: The findings align with existing literature, emphasising the crucial influence of socio-demographic determinants on sustainable food preferences. The data suggest a nuanced interaction between personal values, financial aspects, and environmental cognisance in steering sustainable dietary decisions. Conclusion: This study provides pivotal insights into the diverse factors steering sustainable dietary preferences, accentuating the need for demographic-specific strategies to promote eco friendly food consumption.