Value Contribution of Intangible Assets on Project Performance

Abstract

Vision 2030 of Saudi Arabia, which was founded on 25th April 2016 as mentioned in the cover, is the core case study for this report, that is well aligned with report’s focus on intangible assets. Due to Saudi Arabia lack government effective performance recently and poor public image globally as well as difficult cultural environments that involves so many intangible factors like religion and culture behavior that accumulated over the last 60 years, Saudi Arabia nowadays tries to move its economy away from oil into more diverse one via institutional project (Saudi Vision, 2016). With specific financial indicators in place, intangible assets can be links and measured by those indicators to see Intangible assets’ contribution to overall project success and performance, as this report will elaborate further in the upcoming sections.