Digital Innovations in Global Sports Tourism: Exploring the Role of Technology in Enhancing Visitor Experience and Promoting Sustainability

Abstract

In today's digital age, technological advancements have radically transformed numerous sectors, and tourism is no exception. This research, involving a sample of 100 participants who responded to a comprehensive questionnaire, delves into the intricate ways in which digital innovations impact global sports tourism. With a focus on both enhancing visitor experiences and promoting sustainable practices, this study addresses a notable gap in the literature, as specific implications of technology for sports tourism remain underexplored. The research encompasses a thorough examination of current technological tools, ranging from the influence of digital platforms and social media in promoting sports events to the adoption of cutting-edge solutions like virtual reality for immersive experiences and data analytics for personalized tourist services. This holistic approach provides a comprehensive view of the multifaceted role that technology plays in shaping the sports tourism landscape. Moreover, beyond enhancing visitor experiences, this study underscores technology's pivotal role in ensuring the sustainability of sports tourism. It investigates the effectiveness of smart technologies in resource conservation and the reduction of environmental footprints. Additionally, the research explores digital solutions for efficient crowd management, contributing to visitor safety and alleviating infrastructure stress during large-scale sports events. In summary, this study's findings underscore the significant impact of digital innovations on global sports tourism. Mobile apps, augmented reality, and social media have been crucial in promoting sports events and delivering real-time information to visitors. Virtual reality has elevated the realm of immersive experiences, while data analytics have facilitated tailored tourist services. Moreover, technology has emerged as a cornerstone for promoting sustainability by conserving resources, enhancing safety, and mitigating environmental impacts. With a sample size of 100 participants, this research provides stakeholders with critical insights to inform strategies aimed at harnessing technological potential to elevate the domain of sports tourism. These insights illuminate the path forward, where the fusion of technology and tourism promises an exciting future, creating memorable experiences while safeguarding the environment.