Semantic Analysis of Amazon Reviews of Sustainable Products

Abstract

Online shopping has grown to be an essential part of modern living, garnering a wealth of client input. This project advances the field of consumer feedback mining and semantic and sentiment analysis of customer reviews since, when applied effectively, it can enhance goods, services, or marketing initiatives. This project proposes a framework using Natural Language Processing (NLP) techniques to find customer preferences related to sustainability through mining customer reviews (CR) text. First, implement the LDA and sLDA models using the Gensim package in Python to extract sustainable topics from CR. After that, implement the BERTopic model to find the sustainability aspect in (CR). Then, the overall sentiment for every review in each topic was calculated using the Vader sentiment library in Python. Lastly, interpret the results and generate helpful insights for brand managers. The Amazon product review data is used in this study, and we use Food and Grocery Sustainable Products. The findings of the proposed framework are promising, as we were able to identify the most discussed topics in sustainability aspects of products and produce an assessment that provides information about the aspects that the customers are most satisfied with and that can be improved. However, the sLDA model and the BERTopic model achieve the goal but not the expectation. especially BERTopic, it was not accurate enough for weakly supervised text classification. Also, the Vader sentiment tool did not meet expectations because of the complexity of CR. However, the text analyst specialist found that the structure is flexible enough to allow for future development and increased usage. Ultimately, we think that these data will help brand managers create and improve future products, which will raise consumer satisfaction and boost revenue and profitability.