THE INFLUNCE OF DIVERSITY OF CULTURE ON COMMUNICATION IN PROJECT MANAGEMENT WITHIN THE PRIVATE DIVISION IN THE KINGDOM OF SAUDI ARABIA

Abstract

With the expansion of businesses in the entire world, they need a huge range of commitments from multiple sectors in which some complexities like cultural diversity in the relevant context of Hofstede's Cultural Dimension Theory and Hall's high-context and low-context communication theory. This study is conducted to figure out the influence of cultural diversity on communication patterns of project management in the private sector mainly in Saudi Arabia. Through a detailed review of previous studies, we analyse it effects on management and the economy, it also identified a few obstacles with advantages and the efficient tactics to resolve them. This research study was based on Saunders’s research onion which provides a practical framework with the necessary tools and techniques to achieve study objectives by utilising quantitative research techniques. The findings of this conduct reveal that communication styles are found significant while others like cultural relativism, hierarchical structures, and time zone differences are found insignificant. In conclusion, this study seems credible in identifying the influence of cultural diversity on project management.