(Integrating Artificial Intelligence in Circular Economy for resource efficiency (case study Google
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Date
2024
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De Montfort University
Abstract
Abstract
This dissertation investigates how Artificial Intelligence (AI) can be integrated into the Circular
Economy (CE) to improve resource efficiency, with Google as a case study. As companies
increasingly prioritize sustainability, this research examines how AI can enhance waste
management, optimize product design, and support better decision-making in CE practices.
The study highlights several benefits, including improved operational efficiency and reduced
environmental impact, while addressing challenges like data management and the potential
ecological effects of AI technologies. Using the Resource-Based View (RBV) theory, the
research demonstrates how companies can gain competitive advantages through effective
AI integration in CE. Ultimately, this dissertation aims to provide practical strategies for
overcoming obstacles to AI implementation in CE, bridging the gap between theory and real world applications.
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Keywords
Project Management - Artificial Intelligence - Sustainability - Circular Economy