Saudi Consumers’ Engagement with Advertisements across Media Platforms: A Planned Theory of Behaviour (PTB) Perspective

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dc.contributor.advisorSourindra Banerjee
dc.contributor.authorOSAMAH ABDULLAH ALQUSAYER
dc.date2019
dc.date.accessioned2022-05-28T18:26:33Z
dc.date.available2022-05-28T18:26:33Z
dc.degree.departmentMarketing, communications,advertising
dc.identifier.other40212
dc.identifier.urihttps://drepo.sdl.edu.sa/handle/20.500.14154/38790
dc.publisherSaudi Digital Library
dc.titleSaudi Consumers’ Engagement with Advertisements across Media Platforms: A Planned Theory of Behaviour (PTB) Perspective
dc.typeThesis
sdl.thesis.levelMaster
sdl.thesis.sourceSACM - United Kingdom

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