Examining Sustainable Tourism Practices and Policies in the New AlUla Saudi Arabia 2030 vision

Abstract

ABSTRACT (ENGLISH) This study aims to evaluate sustainable tourism practices and policies in AlUla, Saudi Arabia, aligning with the nation’s Vision 2030 goals. The research focuses on assessing the effectiveness of existing policies, benchmarking global best practices, analysing stakeholder engagement, and exploring the role of modern technology in promoting sustainable tourism. A quantitative research approach was adopted, and surveys were utilized as the data collection instrument. The questionnaires were administered to residents, tourism businesses, and tourists for collecting policy feedback, policy maker perceptions, and the utilization of smart technology solutions. The study highlighted the following key statistics. Some previous policies have been useful in enhancing infrastructure and tourism development in AlUla but there are still some challenges including how to deal with overcapacity and engage stakeholders proactively. The importance of more participatory decision-making was voiced, especially by local communities, who raised concerns about cultural assets and sustainable employment. Exploring other countries’ examples demonstrated the importance of strategic policy, clear innovations, and cooperation to achieve sustainable goals. Furthermore, the research unveiled how artificial intelligence along with virtual reality could help further enriching visitors’ experiences and optimizing the usage of resources in AlUla. Based on the findings, AlUla has progressed in the sustainable tourism pathway; however, it is essential to engage more efforts to fill the policy loopholes, engage the stakeholders aggressively, and include the technological strategies. It is equally important for AlUla to incorporate environmental sensitiveness, cultural attractiveness, and economic viability in developing a sustainable tourism framework. The recommendations highlighted in this study provide tangible steps that can be taken to assist Saudi Arabia in achieving its Vision 2030 and conserve its culture and nature for future generations.