Critical evaluation of the effectiveness of celebrity marketing strategies adopted by Coca-Cola for improving brand image, brand positioning, and market penetration in the UK

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dc.contributor.advisorDr Costas Priporas
dc.contributor.authorABDULLAH ABDULAZIZ ABDULLAH ALHUMUD
dc.date2015
dc.date2016-04-03 13:04:23.437
dc.date.accessioned2022-05-29T09:57:55Z
dc.date.available2022-05-29T09:57:55Z
dc.degree.departmentDr Costas Priporas
dc.identifier.other27868
dc.identifier.urihttps://drepo.sdl.edu.sa/handle/20.500.14154/43658
dc.publisherSaudi Digital Library
dc.titleCritical evaluation of the effectiveness of celebrity marketing strategies adopted by Coca-Cola for improving brand image, brand positioning, and market penetration in the UK
dc.typeThesis
sdl.thesis.levelMaster
sdl.thesis.sourceSACM - United Kingdom

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