How to promote soap: case of Dove
| dc.contributor.advisor | PJ Jones | |
| dc.contributor.author | MALAK ABDULRHMAN ALHOEAIMEL | |
| dc.date | 2020 | |
| dc.date.accessioned | 2022-05-26T16:38:49Z | |
| dc.date.available | 2022-05-26T16:38:49Z | |
| dc.degree.department | Media and Communication | |
| dc.degree.grantor | Arts and Humanities | |
| dc.description.abstract | How to promote Dove soap in UK. This research is consist of several stages including procedural research into a brand image, customer loyalty, evaluating the main characters, identifying the target audience and analysing Dove’s public relations (PR) and advertising in digital media. | |
| dc.identifier.uri | https://drepo.sdl.edu.sa/handle/20.500.14154/30151 | |
| dc.language.iso | en | |
| dc.title | How to promote soap: case of Dove | |
| sdl.thesis.level | Master | |
| sdl.thesis.source | SACM - United Kingdom |