Conducting an Experiment for Assessing the Relationship between Reward Uncertainty and Reward- Experiences

Abstract

Abstract The primary purpose of the research work is to determine the relationship between reward experience and reward uncertainty with the help of the experiment. The study conducted an experiment to address the aims and objectives of the study in which the participants are asked to taste the juice provide to them and rate it accordingly from not at all sweet to extremely sweet. For generating relevant results for the study, the hypothesis is formulated. For testing the hypothesis, data is collected and obtained from 12 participants who are further divided into 2 groups and their rating for the sweetness and likeness for the juice are obtained to gather their data. The experiment is carried out to analyse if there is any relationship between the monetary rewards received by participants and the sweetness rating of the juice. The results of the study show that there is a significant relationship between the sweetness ratings of the juice and the overall monetary rewards received by them. It highlights that reward experience, and reward uncertainty is related to each other as a high level of uncertainty increases the desires to seek rewards among people and shapes the reward-seeking behaviour and attitude of people to a great extent.