Role of Social Media In Managing Brand Image
| dc.contributor.advisor | Chatterjee, Swagato | |
| dc.contributor.author | Baz, Abir | |
| dc.date.accessioned | 2025-02-04T06:50:55Z | |
| dc.date.issued | 2024 | |
| dc.description.abstract | In my dissertation I have discussed the power of social media on managing brands image and changing people’s perspective on brands, as well as evaluating how red bull specifically has been impacted by social media activities as a market leader when it comes to energy drinks in the market. | |
| dc.format.extent | 42 | |
| dc.identifier.uri | https://hdl.handle.net/20.500.14154/74823 | |
| dc.language.iso | en | |
| dc.publisher | Queen Mary University of London | |
| dc.subject | Red bull | |
| dc.subject | study | |
| dc.subject | reaserch | |
| dc.subject | analysis | |
| dc.subject | advertisement | |
| dc.title | Role of Social Media In Managing Brand Image | |
| dc.type | Thesis | |
| sdl.degree.department | Business and Management | |
| sdl.degree.discipline | Research | |
| sdl.degree.grantor | Queen Mary University of London | |
| sdl.degree.name | Masters of Marketing |