Sustainability and Cost Effectiveness in Managing Sports Events in Saudi Arabia

Abstract

Purpose: In the last few years, the sports event management industry in Saudi Arabia has been experiencing two major issues, including environmental damage and high costs. Focusing on these two problems, this research aimed to identify effective strategies for integrating sustainable practices into the management of Saudi Arabian sports events to balance environmental responsibility and cost-effectiveness. Method: Primary qualitative study was conducted here based on interviews among 5 professionals involved in the planning, organisation and execution of sports events in Saudi Arabia. a thematic analysis was performed by developing a total of three themes relevant to the specific research question or objectives. Findings: Reduction in carbon emission and waste generation throughout the sports events and associated activities is the only way to develop sustainability in the Saudi Arabian sports event industry. The adaptation of different green or digital technologies and implementing green practices can contributes to sustainability along with cost-reduction. Recommendations: The sports event sector of Saudi Arabia needs to increase their investment to transform their activities to green practices and increase awareness among the audiences as well.