Report: Strategic challenges and opportunities for Bayerische Motoren Werke (BMW AG)
| dc.contributor.advisor | Sewak, Mayank | |
| dc.contributor.author | Alminderej, Yosaf | |
| dc.date.accessioned | 2025-02-16T08:20:23Z | |
| dc.date.issued | 2025 | |
| dc.description.abstract | This report analyses BMW's strategic issues and prospects, focusing on market expansion and resource optimization. BMW, a premium car leader, is affected by technical advances, environmental concerns, and changing consumer tastes. This landscape requires BMW to adapt to be competitive. BMW can maintain its competitive edge and grow by synchronizing its internal capabilities with external market demands | |
| dc.format.extent | 60 | |
| dc.identifier.uri | https://hdl.handle.net/20.500.14154/74879 | |
| dc.language.iso | en | |
| dc.publisher | newcastle university | |
| dc.subject | BMW group report | |
| dc.title | Report: Strategic challenges and opportunities for Bayerische Motoren Werke (BMW AG) | |
| dc.type | Thesis | |
| sdl.degree.department | Business school | |
| sdl.degree.discipline | Faculty of Humanities and Social Sciences | |
| sdl.degree.grantor | newcastle university | |
| sdl.degree.name | Master of Science in International Business Management |