Brand Advertising and Celebrity Endorsement: The Impact on Consumer Buying Behaviour in Saudi Arabia

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dc.contributor.advisorDr Mark McPherson
dc.contributor.authorRANYA F. J. ALSHAMMARY
dc.date2016
dc.date.accessioned2022-05-26T18:46:22Z
dc.date.available2022-05-26T18:46:22Z
dc.degree.departmentMA Marketing Management
dc.identifier.other30288
dc.identifier.urihttps://drepo.sdl.edu.sa/handle/20.500.14154/32377
dc.publisherSaudi Digital Library
dc.titleBrand Advertising and Celebrity Endorsement: The Impact on Consumer Buying Behaviour in Saudi Arabia
dc.typeThesis
sdl.thesis.levelMaster
sdl.thesis.sourceSACM - United Kingdom

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