The synergy between culture and advertising. An analysis of the standardization-adaptation debate and the individualism-collectivism dimensions.

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dc.contributor.advisorDr Mohammad Mahdi
dc.contributor.authorMOHAMMED MUAYJIL SULAIMAN ALMUAYJIL
dc.date2016
dc.date.accessioned2022-05-28T16:39:56Z
dc.date.available2022-05-28T16:39:56Z
dc.degree.departmentBUSINESS AND MANAGEMENT
dc.identifier.other30330
dc.identifier.urihttps://drepo.sdl.edu.sa/handle/20.500.14154/36122
dc.publisherSaudi Digital Library
dc.titleThe synergy between culture and advertising. An analysis of the standardization-adaptation debate and the individualism-collectivism dimensions.
dc.typeThesis
sdl.thesis.levelMaster
sdl.thesis.sourceSACM - United Kingdom

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