Consumer Reactions to Interactive Advertising – Do Culture and Context Matter? Examination of Theory through the Luxury Goods Sector
| dc.contributor.advisor | Dr. Mark McPherson | |
| dc.contributor.author | RAJEEN AHMAD H DAMDAM | |
| dc.date | 2014 | |
| dc.date | 2015-03-06 06:05:24.980 | |
| dc.date.accessioned | 2022-05-26T17:20:13Z | |
| dc.date.available | 2022-05-26T17:20:13Z | |
| dc.degree.department | Dr. Mark McPherson | |
| dc.identifier.other | 25321 | |
| dc.identifier.uri | https://drepo.sdl.edu.sa/handle/20.500.14154/31089 | |
| dc.publisher | Saudi Digital Library | |
| dc.title | Consumer Reactions to Interactive Advertising – Do Culture and Context Matter? Examination of Theory through the Luxury Goods Sector | |
| dc.type | Thesis | |
| sdl.thesis.level | Master | |
| sdl.thesis.source | SACM - United Kingdom |