Assessing Consumer Behaviour within the Context of Social Media Marketing - A Case of Saudi Small and Medium Enterprises
dc.contributor.advisor | Dr. Tillal Eldabi | |
dc.contributor.author | EMAD ABDULWHAB A SALEM | |
dc.date | 2019 | |
dc.date.accessioned | 2022-05-26T16:24:24Z | |
dc.date.available | 2022-05-26T16:24:24Z | |
dc.degree.department | BUSINESS AND MANAGEMENT | |
dc.identifier.other | 40479 | |
dc.identifier.uri | https://drepo.sdl.edu.sa/handle/20.500.14154/29666 | |
dc.publisher | Saudi Digital Library | |
dc.title | Assessing Consumer Behaviour within the Context of Social Media Marketing - A Case of Saudi Small and Medium Enterprises | |
dc.type | Thesis | |
sdl.thesis.level | Doctoral | |
sdl.thesis.source | SACM - United Kingdom |