Investigating the Role of Artificial Intelligence on Shaping Business Intelligence in Banking: the case study of Al Rajhi Bank in Saudi Arabia.

Abstract

This study contributes greatly to the search for working mechanisms within banks and the results of digital banking services that have great economic importance, making them a powerful weapon to improve the competitive environment and help to face various challenges. The study aims to reach the extent of the impact of artificial intelligence technology on business intelligence technology in banking, then sharing these facts to others to generate valuable information and knowledge. The study relied on its methodology on the qualitative approach as a better way to verify whether artificial intelligence improves or gives competitive advantages to business intelligence. The study was based on personal interviews with specialists and experts in the bank sector. The study found that artificial intelligence adds innovative tools and methodologies to improve business intelligence. This improvement has helped the bank to enhance customer experiences, security, and risk control systems, the bank business processes. As for business intelligence, it requires human intervention to make decisions, which is imprecise and not comprehensive for many of the details of the banking business required, and there are likely many errors and inaccuracies. The study recommends businesses to empower and utilize artificial intelligence capabilities in their business to enhance business intelligence capabilities.