The Impact of Community Norms and Expectations on Female Learning and Practising Accounting in Saudi Arabia – visual representations

Abstract

This research Explore the portrayal of gender representation in the Big Four Accounting firms and the impact of community norms in learning and practising accounting profession in the Kingdom of Saudi Arabia (KSA), regarding gender visual image in firm annual report and recruitment site in firm. To broaden our insight into issues identified about portrayal of gender orientation in the profession. Inside the Saudi social setting, gender orientation is a moving arrangement of numerous practises, where sexual and strict and social perspectives are interrelated and impact how profession is practised. Contemplating the predominant social setting and its roots help in understanding issues identified with gender, accounting and distinguishing forms that imitate gender orientation control and reduce female capacity to acquire and proceed at work. This dissertation embraces an empirical analysis approach. Finding showed that community norms form barrier of female learning and practising accounting in Saudi Arabia. Likewise, visual images in online website and report able to shape hindrances in their capacity to draw in or prevent gender candidates. Discoveries showed that organisations may utilise pictures that don't reflect the truth of the social position in the country.