International Business Project - Fuelling Alchemy’s Growth Through Trade-In

dc.contributor.advisorHorner, Alison
dc.contributor.authorAlbalawi, Fawzi
dc.contributor.authorDebdoot, Chandra
dc.contributor.authorShaowei, Liu
dc.contributor.authorMohandas, Sreevidhya Sreevaikundam
dc.date.accessioned2025-03-13T07:35:57Z
dc.date.issued2024
dc.description.abstractAs part of my MBA international consultancy project, this report presents a strategic growth plan for Alchemy. It explores geographic expansion, sector diversification, and consultancy validation through market analysis, competitor benchmarking, and OEM engagement. The findings provide a roadmap for Alchemy to enhance its market presence and optimise trade-in programs in the circular economy.
dc.format.extent102
dc.identifier.urihttps://hdl.handle.net/20.500.14154/75032
dc.language.isoen
dc.publisherUniversity of Manchester
dc.subjectBusinesse
dc.subjectConsultation
dc.titleInternational Business Project - Fuelling Alchemy’s Growth Through Trade-In
dc.typeThesis
sdl.degree.departmentBusiness
sdl.degree.disciplineBusiness Administration
sdl.degree.grantorUniversity of Manchester
sdl.degree.nameMBA

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