EXAMINING THE IMPACT OF SPORTS IN ENHANCING TOURISM ATTRACTION IN SAUDI ARABIA

Abstract

This dissertation examines the impact of sports and tourism on Saudi Arabia. It mentions spending lots of money on holding international sporting events along with other cultural events. A review of how the possible visitors see the country as a tourist land in creativity sports is carried out in this study, with the aim to elucidate the social-cultural and economic aspects of sports inflow of tourists. Sports tourism development was fully taken into account as part of a large-scale project to reform the tourist industry and redefine its place in the economy by Vision 2030. Following the applied approaches such as establishing sports facilities, devising sports-related activities, adopting promotional campaigns, and ensuring the performance of the sport event planning and performance are vital components on the way make Saudi Arabia be top destination for sports tourism. This study mainly aimed at knowing how sports have improved the tourist inflows in “Saudi Arabia”. The description is given regarding the data collection as well as the assessments of data in the chapter about how the research can be improved. Furthermore, referring to the context of the theme, the implication has been tackled, particularly for tourists arriving in Saudi Arabia. Furthermore, sports tourism, i.e., leisure travel with the purpose to do sports or related activities such as sports viewing or sports training, is a huge and growing market in the tourism business. If communities are to compete with the increasing market for sports tourism none other than knowing the good and bad sides of sports tourism, knowing how to bid for events, also possible sponsorship deals, and other things that go into planning and hosting a successful sports event. In a methodology, which is positivist, deductive, and explanatory. The data obtained from secondary sources is meticulously analyzed and based on the themes. Ethical issues are tackled, refer to BU's recommendations, and maintain research integrity.