Changing Marketing Climate in Saudi Arabia Role of Country-of-Origin and Culture in shaping consumer perception of Foreign Brands
| dc.contributor.author | NAIF AL RAWAF | |
| dc.date | 2011 | |
| dc.date | 2013-10-17 21:00:24.987 | |
| dc.date.accessioned | 2022-05-29T09:58:39Z | |
| dc.date.available | 2022-05-29T09:58:39Z | |
| dc.degree.department | MSc | |
| dc.identifier.other | 17268 | |
| dc.identifier.uri | https://drepo.sdl.edu.sa/handle/20.500.14154/43760 | |
| dc.publisher | Saudi Digital Library | |
| dc.title | Changing Marketing Climate in Saudi Arabia Role of Country-of-Origin and Culture in shaping consumer perception of Foreign Brands | |
| dc.type | Thesis | |
| sdl.thesis.level | Master | |
| sdl.thesis.source | SACM - United Kingdom |