ABJ-4904-0 Applied Business Projects 202223 / Business Planning Assignment

Abstract

The business presented in this paper is focused on tackling the issue of clothing waste in the UK. It is achieved by recycling used clothing and transforming it into new products, such as carpets and rugs manufactured locally in Scotland since the region has relatively few competitors. Then, products will be sold online. The approach will ensure a competitive advantage since competitors are either selling second-hand clothing or exporting them to other countries, thus creating more waste through transportation to other countries. Thus, the business will target Generation Z (12.7 million people), which is highly interested in sustainable operations and products through the website and social media. At the same time, the business will target older people for the used clothes supply through posters and local newspapers. Although the venture is capital-intensive due to the equipment and rent, it has a greater economic potential, hence earning 10% returns within the next five years.