Exploring How Social Media Advertising Shape Cultural Saudi Identity in Saudi Arabia

dc.contributor.advisorOgunmuyiwa, Hakeem
dc.contributor.authorAlaydaa, Sarah
dc.date.accessioned2024-12-22T14:07:44Z
dc.date.issued2024-08-29
dc.description.abstractInvestigating how social media advertising shapes Saudi cultural identity is the goal of this study. The research reviewed the previous studies that conducted in the last decade to derive its results and conclusions. Social media platforms have fundamentally changed how people interact and communicate. Thus it's important to understand how these virtual social phenomena are affecting our feelings and ideas about ourselves and each other. Finding out how social media advertising affects cultural identity in a good and bad way is the goal of the research. The benefits can be seen in the freedom to engage with others, pick up new information, and deal with the outside world, as well as in the education of other people about their cultures. The negative consequences could manifest as a person adopting Western values, breaking free from the dominant social norms, or acquiring values and customs that are incompatible with Arab culture. Thus, the researcher thinks that the social media has positive effects on cultural identity and on society.
dc.format.extent40
dc.identifier.citationHarvard Referencing Style
dc.identifier.urihttps://hdl.handle.net/20.500.14154/74343
dc.language.isoen
dc.publisherUniversity of Sheffield
dc.subjectSocial Media
dc.subjectSaudi Arabia
dc.subjectAdvertisement
dc.subjectCommunication
dc.titleExploring How Social Media Advertising Shape Cultural Saudi Identity in Saudi Arabia
dc.typeThesis
sdl.degree.departmentDigital Humanities Institute
sdl.degree.disciplineCultural Data Management and Communication
sdl.degree.grantorUniversity of Sheffield
sdl.degree.nameMaster's degree

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