Opportunities and Challenges for Hosting the 2034 Men’s FIFA World Cup in Saudi Arabia: Developing A Priority Indicator Framework

Abstract

The purpose of the study was to explore the distinctive qualities of Saudi Arabia in hosting the 2034 FIFA World Cup™, and to develop a priority indication framework that specifies areas of development need to be addressed early to achieve successful delivery and sustainable legacy for the event. The study adopted a mixed-method approach and a single case study strategy. Qualitative research was conducted in the form of semi-structured interviews with four participants from different sport backgrounds guided by convenience sampling. The study administered an online survey to generate quantitative data research, to a defined population of 150 out of which 121 respondents completed and submitted the survey. A snowball sampling technique was employed for both qualitative and quantitative parts to identify additional participants' individuals or groups. Manual analysis techniques were used for both qualitative and quantitative primary data. The empirical case confirms that Saudi Arabia is ready to host the 2034 World Cup utilizing its distinctive qualities and competitive advantages for strategic planning over the next 10 years. This research helped develop the ‘Priority Indicator Framework' sequencing strategies into 10 priority levels. The framework specifies areas of improvements as opportunities and challenges that Saudi Arabia needs to prioritize over the next 10 years to potentially achieve successful delivery and long-lasting legacy for the event. Though not official, the 'Priority Indicator Framework' suggests that the earlier the interventions, the better the outcomes.