Mitigating Entry Barriers in the Japanese Healthcare Market: The Glocalization Framework

Abstract

The Japanese healthcare market presents significant entry challenges for foreign firms, primarily due to its stringent regulatory environment, deeply rooted local competitors, and unique cultural expectations. This study explores the integration of various theoretical frameworks—Resource-Based View (RBV), Interactive Network Theory, Transaction Cost Analysis (TCA) and Game Theory—into a comprehensive Market Access Glocalization Framework designed to mitigate these barriers. Through a narrative literature review, the research identifies key strategies such as forming strategic alliances, investing in local R&D, and leveraging government incentives. The findings suggest that early engagement with regulatory bodies, cultural adaptation, and phased market entry are crucial for success. The proposed framework not only facilitates smoother market entry but also enhances long- term sustainability in Japan's competitive healthcare sector. The study contributes to the literature by offering practical insights and strategies for foreign firms aiming to achieve sustainable success in Japan, with implications for policymakers and healthcare providers alike.