SACM - France
Permanent URI for this collectionhttps://drepo.sdl.edu.sa/handle/20.500.14154/9654
Browse
266 results
Search Results
Item Restricted Hospitality for All: Building Inclusive Experiences for Individuals with Down Syndrome in 5-Star Hotels in Saudi Arabia(Saudi Digital Library, 2026) Alkhudairy, Shahd Ibrahim M; Cattaneo, Eleonoraتهدف هذه الدراسة إلى استكشاف سبل تعزيز الشمولية في فنادق الخمس نجوم في المملكة العربية السعودية للأفراد من ذوي متلازمة داون، من خلال توسيع مفهوم الإتاحة ليشمل الجوانب العاطفية والمعرفية والاجتماعية، وليس الجوانب المادية فقط. تنطلق الدراسة من رؤية المملكة 2030 التي تشجع على دمج جميع فئات المجتمع ضمن قطاع السياحة والضيافة. اعتمد البحث منهجية نوعية تفسيرية، من خلال مقابلات شبه منظمة مع خمس عائلات لديها أفراد من متلازمة داون، وأربعة من مديري الفنادق في الرياض وجدة ومكة، إضافة إلى مقارنة معيارية مع نموذج دولي رائد في الشمولية الفندقية. وأظهرت النتائج وجود فجوة واضحة بين الإتاحة المادية وبين الممارسات الشمولية الفعلية، حيث واجهت الأسر تحديات تتعلق بالتحفيز الحسي الزائد، وصعوبة التنقل، وضعف التواصل الداعم. كما أشار المديرون إلى محدودية التدريب المتخصص وغياب السياسات الوطنية رغم استعدادهم للتحسين. خلصت الدراسة إلى أن الشمولية الحقيقية تتطلب تدريبًا متخصصًا للموظفين، وتصميم بيئات حساسة للمثيرات، وتوفير أدوات مساعدة للتواصل، بالإضافة إلى إشراك الأسر في تجربة الضيافة. واقترحت الدراسة إطارًا تشغيليًا يعزز الممارسات الشمولية ويسهم في تحسين جودة الحياة وتجربة الضيف في الفنادق الفاخرة داخل المملكة This research investigates how five-star hotels in Saudi Arabia can enhance inclusion for people with Down Syndrome by broadening accessibility beyond the physical realm to include emotional, cognitive & social aspects. This is part of the Vision 2030 social inclusion agenda and tackles the shortage of formal policies, training, and practices for neurodivergent guests within the luxury service industry. This research employs an interpretative, exploratory qualitative case study methodology, utilizing semi-structured interviews with five families of individuals with Down Syndrome, four hotel managers, and an international comparator, The Langham London. Data were analysed using the Social Model of Disability, Universal Design, and Service-Dominant Logic frameworks, and the lived experience and operational interface were approached via Braun and Clarke’s reflexive thematic methodology. Intersectionality of the lived experience and operational interface. There is an absence of genuine inclusion, demonstrated by families' emotional anguish due to sensory overload, unpredictable settings & inadequate communication. Supporting the notion of operational interfaces, managers expressed a willingness to incorporate inclusivity yet described an absence of frameworks within which to situate operational practices. Benchmarking illustrated an industry-wide empathy training deficit, lack of sensory-responsive design, and absence of norms. The focus on Guest Emotional Care in Healthcare applies to visitors, patients, and hospital staff, illustrating the importance of emotional support. Care Continuum Framework aims for emotional safety, cognitive clarity, and partnership on all levels: family, staff & patients. Incorporation of staff sensitivity training focused on disabilities, family partnership in design, sensory friendly environments, and digital to physical navigation systems coupled with a national inclusive hospitality certification. This research framed inclusivity in a new light and focused on the inclusivity of the Family and staff in the Care. It also assisted in the repositioning of Saudi Arabia and its tourism as inclusive luxury and allows the Family to enjoy the luxury of a holiday. It also provides support and empowerment to staff in the Family Care.13 0Item Restricted Colon Cancer Treatment using Proteins based Nanoparticles containing Curcumin as active molecule(Saudi Digital Library, 2025) Alrushaid, Noor; Elaissari, AbdelhamidThe main idea of this study originated from an interest in using turmeric to treat cancer cells. Turmeric possesses chemical properties that limit its use as a drug, despite having many therapeutic properties and being one of the most important anti-cancer agents. However, poor water solubility and bioavailability in the body present challenges for its pharmaceutical applications. By utilizing nanoparticles to encapsulate curcumin, the study aimed to improve its effectiveness on cancer cells. In this study, BSA (Bovine Serum Albumin) nanoparticles were used to encapsulate curcumin for the treatment of colon cancer, with the goal of improving its solubility and stability, thus enhancing bioavailability. The nanoprecipitation method with organic media was employed to create this type of nanoparticle. Curcumin was dissolved in ethanol, and BSA in water. The BSA solution was gradually added to the curcumin solution to encapsulate the curcumin. The precipitation method, followed by solvent evaporation, was used for the concomitant encapsulation of the active ingredient (curcumin) and BSA nanoparticles. Various parameters were studied, and several ratios and concentrations were tested to determine the best characterization. Subsequently, the in vitro effects of the particles on cancer cells (using a colon cancer cell line) and normal cells were observed and compared with the results from a known chemotherapy (Cisplatin). Different concentrations of the prepared drug were also tested, and the results were compared. The results were very satisfactory and demonstrated the success of the treatment in killing cancer cells, while the effect on normal cells was not as significant as with chemical treatments.2 0Item Restricted Leveraging AI in Saudi Medical Tourism(2025) Aljohani, Elaf Maher S; Dr.Tiia MäkinenThis research examines the integration of artificial intelligence (AI) in Saudi Arabia’s medical tourism sector, highlighting its potential to enhance healthcare services, operational efficiency, and foreign investment. Using qualitative methods, including expert interviews and global case studies, the study analyzes AI-driven innovations in leading countries and Saudi Arabia’s readiness for adoption. Findings reveal that AI improves diagnostics, patient care, and resource management but faces regulatory and infrastructural challenges. Addressing these barriers requires policy frameworks, investment in AI infrastructure, and collaboration between healthcare providers and technology firms. The study contributes to understanding AI’s role in medical tourism and its alignment with Saudi Vision 2030.6 0Item Restricted Revolutionizing Luxury: Enhancing Brand Commitment Amongst Ultra-High-Net- Worth Clients through Experience-Based Strategies — A Case Study of Cartier in Saudi Arabia(Saudi Digital Library, 2025) Abuawf, Ahmed; Lazarev, MarijaThe research looks at the ways Cartier might maintain loyal customers among the wealthiest members of Saudi Arabian society. The emphasis now is on changing the luxury model that promoted products to one that focuses more on giving clients exceptional experiences. Exposure around the world, varying demographics and culture changes are affecting the meaning of luxury in Saudi Arabia. So, UHNWIs are now more interested in enjoying experiences that are not ordinary, emotional and meaningful to them. An assessment is done here on how changing people’s views could modify Cartier’s marketing approach. Secondary sources are used in the research to judge how effective Cartier’s experiential programs are in Saudi Arabia. It seeks to find out if focused events, tailored services and working with cultures enhance a brand’s reputation and reduce customer turnover. Researchers learned that emotional reasons for buying include expressing their identity, preserving memories for the future and making strong bonds with others. Showing this means Cartier will be able to make its brand more significant through these insights. Cartier sees that luxury clients in Saudi Arabia have special requirements. These factors can help businesses make customers feel attached and wish to stay loyal. This research gives useful directions for luxury brands considering a Saudi market strategy. It believes that cultural awareness, able client service and thoughtful stories are essential for a prestigious group wanting more than wealth outwardly.5 0Item Restricted Exploring Attitudes and Awareness of Saudi Tourism On the Importance of Museums in the Kingdom of Saudi Arabia(Saudi Digital Library, 2025) Almutiri, Abdulaziz; Alexandra, WittieBackground: Saudi Arabian museums have experienced significant transformation under Vision 2030, with expanded exhibition spaces, interactive galleries, and digital initiatives designed to preserve national heritage and boost cultural tourism. Although these investments have modernized infrastructure and enhanced institutional capabilities, there is limited understanding of how visitors perceive and engage with these evolving cultural venues Purpose: This study aimed to fill that gap by exploring international and domestic visitors’ awareness of Saudi museums, their motivations for attending, and the barriers that deter engagement. The objective was to generate evidence-based recommendations to improve accessibility, interpretive depth, and overall visitor experience. Methods: Adopting an interpretivist framework, the research employed semi-structured interviews with fifteen carefully selected participants—eight residents and seven tourists—who had visited major Riyadh and Jeddah museums within the past year. Interviews were conducted remotely over a three-month period, each lasting between 45 and 60 minutes. Transcripts were analyzed thematically, following a systematic six-phase process including familiarization, coding, theme development, and synthesis, supported by qualitative data-management tools to ensure rigor and transparency. Results: The findings revealed that while general awareness of museums as cultural custodians is high, perceptions vary based on narrative inclusivity and exhibit interactivity. Key motivations included intellectual curiosity, emotional connection to heritage, social influence, and the allure of immersive experiences. Major barriers encompassed logistical challenges such as admission costs, transportation limitations, and wayfinding issues, as well as informational gaps stemming from inconsistent marketing and language accessibility. Participants proposed strategies including rotating regional exhibits, balanced use of technology, tiered ticketing, improved transit partnerships, and expanded multilingual resources. Conclusion: This study demonstrates that adopting a visitor-centered, hybrid approach—combining inclusive storytelling, calibrated digital enhancements, and targeted accessibility measures—can transform Saudi museums into dynamic cultural hubs. These insights provide a strategic framework to support sustainable cultural tourism development aligned with national objectives.20 0Item Restricted An examination of expatriate managers have on local tradtions and culture in the work place case study crown plaza Riyadh hotel(Saudi Digital Library, 2025) Almijlad, Ahlam; Barnes, ChristinaThis research examines the impact of expatriate managers on local traditions and culture within the workplace, using the Crowne Plaza Riyadh Hotel as a case study. In the context of Saudi Arabia’s rapidly evolving hospitality industry under Vision 2030, the study explores how foreign managerial practices interact with deeply rooted cultural norms. Drawing on globalization cultural theory, cross-cultural adjustment theory, social exchange theory, and cultural role theory, the research employs a mixed-methods approach combining secondary literature review with primary data from semi-structured interviews, surveys, and document analysis. Findings reveal that expatriate managers contribute positively by introducing international standards, fostering cultural exchange, and enhancing service quality, while challenges persist in cultural sensitivity, communication barriers, and adaptation to local managerial preferences. Quantitative results indicate strong perceptions of respect for local culture among expatriates, though qualitative insights highlight areas for improved cultural integration and training. The study offers practical recommendations for fostering inclusivity, reducing cultural conflicts, and leveraging diversity to achieve organizational goals, contributing to both the theoretical understanding and practical management of cross-cultural dynamics in the hospitality sector5 0Item Restricted Precision & Prestige: Chronicling the Emergence & Evolution of the Luxury Fashion Wristwatch(The New School - Parsons Paris, 2024-05-30) Almashabi, Deema; Cotta, LaurentThis thesis explores the intricate relationship between haute couture and haute horlogerie, exploring the evolution of wristwatch collections from premier fashion houses. Starting with a poetic contemplation on the nature of time, influenced by philosophers, poets, and scientific advancements, it shifts focus to the physical manifestation of time through the wristwatch. This accessory transcends its functional role, embodying social, emotional, economic, and existential dimensions. The historical journey from ancient timekeeping methods to the precision of modern mechanical watches sets the stage for an in-depth analysis of the wristwatch's evolution as both a technical marvel and a fashion statement. Marked by significant technological advancements and shifts in societal perceptions of time, this research highlights the transition of wristwatches from practical tools to emblematic instruments that signify beyond their functional purpose. By examining the entry of haute couture and luxury brands into the world of haute horlogerie, the thesis seeks to understand how these iconic labels have balanced their unique brand identities with the stringent standards of high-end watchmaking. Through case studies of Dior, Hermès, and Chanel, it investigates the historical and contextual factors influencing their wristwatch collections. The central research question probes the evolution of these brands' initial wristwatch collections, focusing on the transformative impact of design, craftsmanship, and industrial advances. This exploration is set against the backdrop of global watchmaking centres and the fundamental role of Place Vendôme in linking haute couture with precision watchmaking, iv offering insights into the seamless integration of fashion and functionality in the realm of luxury timepieces. In investigating the trajectory of these brands’ initial wristwatch collections alongside their brand heritage and methodologies, this research will employ a multifaceted theoretical analysis approach. Drawing upon a wide array of historical documentation, fashion archives, and industry reports, the study aims to dissect the nuances of brand evolution in the context of watchmaking. Comparative analysis will further illuminate the distinct strategies adopted by the brands mentioned above, shedding light on how each brand’s unique identity and aesthetic have been woven into their timepiece collections. Through this lens, the research will critically assess the interplay between tradition and innovation, scrutinizing how historical significance and contemporary advancements converge within these wristwatch collections. This methodical examination will enable a deeper understanding of the symbiotic relationship between luxury fashion brands and high watchmaking, offering new perspectives on the enduring legacy and future endeavours of luxury fashion brands venturing further into high watchmaking.45 0Item Restricted Exploring the Relationship Between Biophilic Design Elements in Hotels and Guest Experience from the Customer Perspective in Saudi Arabia(Swiss Hotel Management, 2024-02) Alderan, Majed Abdulaziz D; de Leymarie, XavierThis study investigates the influence of biophilic design on guest experiences in Saudi Arabian hotels, addressing a gap in empirical research within the hospitality sector. Through a mixed-methods approach, using quantitative and qualitative survey, the research explores the relationship between biophilic elements in hotel environments and guest satisfaction. Findings indicate a significant positive relationship between the presence of natural design elements and enhanced guest experiences, highlighting the importance of incorporating biophilic design for improving well-being and satisfaction. This study contributes to the growing body of knowledge on biophilic design in hospitality, offering insights for architects, designers, and hotel operators aiming to leverage environmental psychology to enhance guest experiences. It underscores the potential of biophilic design not only as an aesthetic preference but as a strategic tool for boosting guest satisfaction and loyalty within the context of Saudi Arabia's evolving hospitality landscape, aligned with the Vision 2030 objectives of economic diversification and sustainability.41 0Item Restricted Comparison between Deep learning architectures to improve breast cancer detection on screening mammography(Paris Dauphine University, 2023-09-15) Aljohani, Renad; Cazenave, TristanRecently, developing deep learning based diagnosing systems for breast cancer has gained considerable attention from the research community. It has been proven that employing deep learning techniques in the medical sector is an effective way to speed up generating results of diagnosing as well as contributing to early detection of cases. Developing accurate deep learning based systems is tightly-coupled with effective architectures, which in turn means taking into consideration the type and number of layers is critical in this context. This work proposes a deep learning based model for detecting breast cancer from mammogram medical images. Four diagnosing models are developed using Resnet from scratch, ResNet50 V2, VGG16, and MobileNet V2. The intelligent models are trained using the RSNA Screening Mammography Breast Cancer Detection dataset available on the Kaggle website. In the pre-processing step, EightSymmetry and cutout based augmentation techniques are employed for the purpose of enhancing accuracy. The models are tested without augmentation, with EightSymmetry based augmentation, and with cutout based augmentation. The results showed that using cutout augmentation with the VGG16-based model performs the best in terms of AUC (0.8) when compared to other models, where Resnet from scratch (0.6), ResNet50 V2 (0.7), and MobileNet V2 (0.79).28 0Item Restricted Strategic Management Through Franchising: Two Franchise Cases of Courtyard by Marriott in Swiss Hospitality Industry(Cesar Ritz Colleges, 2024-05-20) Alshehri, Amjad Meshref; Gillard, EvelinaSwitzerland, is a small, safe, and attractive country with pure air and water. This country offers a beautiful natural environment and a great position. It's no surprise that Switzerland was among the first to promote tourism as a major sector. For example, the École Hôtelière de Lausanne (EHL), the world's 41st oldest hotel school and first hospitality school, is located in Switzerland. This is significant for many travelers while deciding on an overseas vacation spot. The Swiss hotel business has a reputation for providing high-quality, dependable services. In general, even the cheapest hotel in Switzerland is likely to be clean, tidy, and well-organized. Almost all hotel owners and managers in this country strive to retain this image by maintaining consistently high standards in operating procedures, service delivery, and development (Tajeddini, 2010). Tourism is respected as one of the foremost imperative financial divisions in Switzerland, both in terms of net esteem included and business. Agreeing to information given by the Bundesamt für Statistik (Swiss Government Factual Office), residential add up to net esteem included contributed 614.153 million CHF to the economy within the moment quarter of the 2013 financial year, with tourism contributing 16.205 million CHF. Among the same time period, tourism produced 2.6% of net esteem included, whereas work contributed 4.3% (Swiss Government Measurable Office, 2015) (ÇAKAR and ZEL, 2015). On the other hand, although it is true that Swiss hoteliers are sought after to manage prominent hotels all over the world, Swiss hotels have unique characteristics. These cute little characteristics can be uncomfortable for international guests who are unfamiliar with the area. As a result of this reputation, the most prestigious hotel schools have been created throughout the country to educate and train a huge number of students from all over the world. Swiss hospitality colleges have produced a number of executives in the global hotel sector. (Tajeddini, 2010) Moreover, Switzerland's hotel business is currently facing a number of issues. Addressing every aspect of sustainable finance problems entailed determining the expanding attractiveness of sustainable funds, among other things (Ye et al. 2020). These difficulties are evident in Switzerland, which has a small open economy with international trade accounting for over 116% 5 of GDP (WorldBank, 2022). Interestingly, the country's landlocked status is equally problematic, as it lacks a region connected to an ocean or lies on endorheic basins (Regazzoni et al. 2018).24 0